So most personal brands are just your first and last name, then whatever you do after that. Naturally mine would be Alex Reagon Photography, right? Well 17 year old me decided that I didn’t want to go that direction, and honestly I didn’t have a exact reason as to why I did that, I just didn’t want my name tied to it at first.
I chose the name Eaglet Photography for a couple different reasons. At my church, I was the youngest lighting tech, so it became a nickname while doing production. Then, it caught on like a wildfire and everyone was calling me Eaglet. When it was time for me to choose a business name, Eaglet was an easy decision. Not only was it a silly nickname and people around me were used to it, it had a deeper meaning of being a young person in a giant industry. The Eaglet tagline is “Soar to Infinite Heights”. I was able to take a small nickname, and give it a purpose in my business.
That’s really what personal branding is all about. Take all of your personal stories, and being able to make use of them in your business.
Last week I spoke at CoOperative about my ventures with marketing, and I just wanted to share a tad bit of what I chatted about!
3 Rules of Personal Branding
Link it back
When you are sharing something personal about your business, make sure you have an avenue to put it in. Whether it’s something that’s affecting you in the matter of time you spend on your business (such as a family matter or any change in your life), or a fun trip that you got to use your product or service with (such as taking photos for a photographer, or wearing jewelry for a jewelry maker).
You aren’t Elmo
Please, don’t talk in 3rd person. Whether it’s on your social media outlets, or on your website, most people know that a small business is usually just one person, so there’s nothing wrong with writing like you’re it! This also helps you stay on an even field with your clients, compared to them perceiving that you’re above them on a pedestal. The last thing you want is your clients to feel like you’re higher because you’re a business owner.
Your vibe attracts your tribe - be yourself!
Any potential clients and customers have already found your product or service, but what makes you different than Joe around the corner that does the same thing? In your business, you are the sole thing that can make you different. Every single person is already super cool, so by showing that, you’re just embracing it.
I hope this has been helpful to you in some way, and just remember, you're the best part of your business!!